Artwork Guidelines

1. How can I make sure my design looks great on my chosen product?
When choosing your product it is wise to keep in mind your logo or design and the size of product or print area which we can confirm when providing prices. To maximise the impact of your design, simple clear designs are often best. Depending on your design proportions some products may be better suited than others but we are happy to help you with us, just let us know.

2. Let our design team help you with your design
Our skilled design team are here to help you design or format your logo for print. In most cases we are happy to offer this service free of charge however for more complex jobs or if you would like us to create a design from scratch a competitive hourly charge may apply. Contact us for more information or if you have any queries.

3. What are the best file types to send us?
The better your logo file the better your printed products will look. Our recommended file formats are vector based files set to outlines saved as: .PDF; .AI or .EPS files. These file types give us the greatest flexibility to manage your logo size and colours when it comes to print. However we can also accept the following file types on certain products suitable for digital print: GIF; JPEG; JPG; PNG; TIFF and BMP. Please note when submitting a bitmap file from this list it is always better to submit a high resolution version of your logo, ideally 300dpi or more.

4. Setting a Bleed to your design
If you would like your design printed to the edge of a product please extend the design to 3mm beyond the printable area. Otherwise please keep all design elements including text inset 2mm from the printable area.

5. Colours and Pantone Matching
When supplying artwork as a vector file we can closely match to your preferred Pantone colour [an international standard for colour matching]. Please use a Pantone based palette when creating your file so we can identify each colour or alternatively you can contact us. If the file you submit is a bitmap or raster based file unfortunately we are be unable to alter the colour of design/logo to match a pantone in most cases, however we will ensure the print results look as good as possible!

6. Fonts
When using fonts in your design try to set it to curves/outline or embedded in the file when saving it. Should we have any issues or do not have your font on file we will contact you before we proof your design.

7. The difference between a bitmap and vector file
A raster or bitmap file is made up of thousands of pixels with the number of pixels determining the resolution [dpi]. Low resolution files may look blocky or rough when you zoom in or when we increase the size of the image for print. High resolution images hold up much better to changes in size and will look much crisper when printed.

A vector file is made of a series of lines and curves based on X and Y co-ordinates. This means when we increase the size of the image the quality and smoothness of the image remains. We can normally also alter the colours within a vector file to optimise your logo for print or to pantone match the colours to your brand colours. For these reasons we prefer working with vector files.